Over the last few months I’ve talked about brands that I think do an amazing job when it comes to advertising. This month though, I’m focusing on one man. Ryan Reynolds. When it comes to marketing I think he has the Midas touch. Don’t believe me? Here are some of the best.
Aviation Gin – Peloton Wife
Now a lot of what he has done with Aviation Gin is funny but this one in particular stands out. Peloton released an ad that had a wife get a Peloton for Christmas from her husband. It was seen as odd or a bit tone deaf. Less than a week later Ryan Reynolds posts a sequel to it in which the wife from the actual ad trading the exercise bike for a cocktail. It makes fun of the original ad and at the same time he got a bunch of publicity.
Detective Pikachu
It’s not uncommon for an actor to get lost in a role. When you voice a character you tend to show up, read the lines, and then leave. Not according to Ryan Reynolds he apparently went method and tried to become Pikachu. I love this ad because it lampoons the sometimes insane levels actors go to for a role whilst also letting Reynolds comedy chops shine.
Deadpool
Deadpool is one of the biggest sleeper hits of the last few years. Ryan Reynolds is the perfect Deadpool . His wit and sarcasm fit the character’s irreverent sense of humor from the comics. Now there are many gimmicks I can talk about from the first film such as trying to market it as a Valentine’s romantic comedy to dressing in full Deadpool costume as Bob Ross. The one video I think epitomises his love and understanding of the character is how Deadpool spent Halloween. I’m not going to say any more but if you get a chance, give it a watch.
Those are just some of the ads that I think show why Ryan Reynolds is worth keeping an eye on. If you want more articles like this one then why don’t you check out our Blog page? We publish articles every week so it’s worthwhile following us on Facebook, Twitter or checking back in with us regularly.
