We’re back with another how to and this time we’re looking at Twitter. Founded in 2006 Twitter is now one of the big four social media platforms (Facebook, YouTube and Instagram being the others). Because of this your business should really involve it in some capacity. So here are some of the things you need to take into consideration when posting for business.
Who are your target audience?
You are probably aware who your target audience is thanks to the copious amounts of research you’ve done in the planning stages or across the other platforms that you use. That means you already have a leg up on a key factor when crafting your posts. By knowing this you can tailor every aspect to hit those demographics.
If on the other hand you don’t know who you want to target, then do the classic thing of writing down your company’s values and who you think would benefit from your services/product and then build a profile of a few people. That way you have at least a rough idea.
Using #Hashtags
While hashtags were already around it is fair to say twitter saw their use skyrocket. Hashtags if you don’t know create links to others that have used the same one so that if someone were to click on it they would see a whole lot of posts linked to that one thing. For example if someone made a post using #StarWars someone clicking on it would see posts exclusively covering Star Wars.
It’s important to note that hashtags with multiple words are always written as one word. Using the above example of Star Wars doing it as #Star #Wars will give you two very different threads and neither are the one you want. Know which ones you want and who they target. Also don’t over use them because it will look like you’re either desperate or have no idea what it is you’re doing.
Keep Twitter posts simple
Twitter posts have only 280 characters for context that just about covers the first 3 sentences of this article (with 7 to spare). So getting to the point is key! Say what you need to, use a hashtag and put in a link (if you need to). Twitter by its very nature means you have to be precise with the language you use. Here’s an example for you (these have been made by me and aren’t reflective of anyone in particular)
“Our latest treatise on emancipation of woman has been published upon our website. #suffrage #womansrights #votesforwoman”
Compare that with this
“Our article all about the freedom of woman is out now! #Votesforwoman, #equality”
Which seems to get to the point more? I’d like to think the second one delivers the message clearly and invites action. Twitter isn’t the space to show you know big words. A mantra I constantly give is “never use 5 words when 2 will do”.
So there are some of our tips for using Twitter and some best practices and if you like what we’ve done why don’t you follow while your there? For now though we’ll see you next time.
If you want more articles like this one then why don’t you check out our Blog page? We publish articles every week so it’s worthwhile following us on Facebook, or checking back in with us regularly.
